Image information influencing the online purchase intention of vegetables products
DOI:
https://doi.org/10.18046/syt.v12i28.1750Keywords:
Ecommerce, retail, software as a service, vegetable, virtual store, Web services.Abstract
Visual information of the products offered by virtual channels has an important role in the customer purchase intention, for the case of perishable products, especially for vegetables, such information becomes more important since it involves one of the sensory aspects that consumers use to decide whether or not to purchase. The principal goal of this study is to identify and characterize different types of visual information that affect vegetable purchase intention through virtual channels and determining the technical and financial requirements that a retail company should consider to present this information using information technologies. Other factors that also affect online purchase intention are included, and although unrelated to the products visual presentation, are tied to issues to be considered by organizations, so that the whole virtual buying process is satisfactory to the client.References
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Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275
Ahuja, M., Gupta, B., & Raman, P. (2003). An empirical investigation of online consumer purchasing behavior. Communications of the ACM, 46(2), 145-151
Al-Gahaifi, T. & Svetlik, J. (2011). Factors influencing consumer behaviour in market vegetables in Yemen. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59(7), 17-28
Bedin, W. & Moinuddin, M. (2007, mayo). An overview of software as a service in retail [en línea]. Recuperado de http://msdn.microsoft.com/en-us/library/bb507203.aspx
Burke, R.R. (2002). Technology and the customer interface: What consumers want in the physical and virtual store. Journal of the Academy of Marketing Science, 30(4), 411-432
Chen, L.-d., Gillenson, M.L., & Sherrell, D.L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information & Management, 39(8), 705-719
Citrin, A.V., Stem-Jr., D.E., Spangenberg, E.R., & Clark, M.J. (2003). Consumer need for tactile input: An internet retailing challenge. Journal of Business Research, 56(11), 915-922
Cox, J. & Dale, B.G. (2002). Key quality factors in Web site design and use: an examination. International Journal of Quality & Reliability Management, 19(7), 862-888
Jarvenpaa, S.L. & Todd, P.A. (1996). Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1(2), 59-88
Jeyaraj, A., Cecez-Kecmanovic, D., & Mäkeläine, V-P. (2007). E-Grocer Strategies: A Case Study. En ECIS 2007 Proceedings [paper 139]. Recuperado de http://aisel.aisnet.org/ecis2007/139/
Jiménez-Guerrero, J.F., Gázquez-Abad, J.C., Huertas-García, R., & Mondéjar-Jiménez, J.A. (2012). Estimating consumer preferences for extrinsic and intrinsic attributes of vegetables. A study of German consumers. Spanish Journal of Agricultural Research, 10(3), 539-551
Mell, P. & Grance, T. (2011, septiembre). The NIST definition of cloud computing [Recommendations of the National Institute of Standards and Technology - Special Publication 800-145]. Washington D.C.: NIST. Recuperado de http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
Peneau, S., Linke, A., Escher, F., & Nuessli, J. (2009). Freshness of fruits and vegetables: consumer language and perception. British Food Journal, 111(3), 243-256
Perea-y-Monsuwé, T., Dellaert, B.G.C., & De-Ruyter, Ko. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management, 15(1), 102-121
Pollard, J., Kirk, S., & Cade, J. (2002). Factors affecting food choice in relation to fruit and vegetable intake: a review. Nutrition research reviews, 15(2), 373-388
Ramus K. & Nielsen, N.A. (2005). Online grocery retailing: what do consumers think? Internet Research, 15(3), 335-352
Rao, S. (2012). Internet retailers get revved up. Industrial Management, 54 (5), 14-17
Rao, S. Goldsby, T.J., & Iyengar, D. (2009). The marketing and logistics efficacy of online sales channels. International Journal of Physical Distribution & Logistics Management, 39 (2), 106-130
Steele, J. (2001, julio 20). 10 reasons why online grocery shopping is failing [en línea]. Recuperado de http://www.forbes.com/sites/investopedia/2011/07/27/10- reasons-why-online-grocery-shopping-is-failing/
Turner, S. (2013). Benefits and risks of cloud computing. Journal of Technology Research, 4 [en línea]. Recuperado de http://www.aabri.com/manuscripts/131442.pdf
Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model-A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research,8, 41-62
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2014-03-30
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