TIC aplicadas a los factores de percepción visual, identificados de manera experimental, que influencian la intención de compra online de productos vegetales
DOI:
https://doi.org/10.18046/syt.v12i28.1750Palabras clave:
Comercio electrónico, tienda virtual, vegetales, venta al por mayor, software como servicio, servicios Web.Resumen
La información visual de los productos ofrecidos a través de medios virtuales juega un papel importante en la intención de compra de los consumidores. En el caso de los productos perecederos, especialmente en los vegetales, dicha información cobra mayor relevancia, pues involucra aspectos sensoriales que los consumidores utilizan para decidir la compra. El objetivo principal del presente estudio es identificar y caracterizar el tipo de información visual necesaria para afectar la intención de compra de vegetales por medios virtuales y dimensionar los requerimientos técnicos y financieros que una organización del sector retail debe poner en consideración para presentar dicha información mediante el uso de tecnologías de información. Se abordan, además, otros factores que afectan la intención de compra online, los que, si bien no guardan relación con la presentación visual de los productos, están ligados a aspectos que deben ser considerados por las organizaciones para que todo el proceso de compra a través de medios virtuales sea satisfactorio para el cliente.Referencias
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Pollard, J., Kirk, S., & Cade, J. (2002). Factors affecting food choice in relation to fruit and vegetable intake: a review. Nutrition research reviews, 15(2), 373-388
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Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model-A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research,8, 41-62
Ahn, T., Ryu, S., & Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44(3), 263-275
Ahuja, M., Gupta, B., & Raman, P. (2003). An empirical investigation of online consumer purchasing behavior. Communications of the ACM, 46(2), 145-151
Al-Gahaifi, T. & Svetlik, J. (2011). Factors influencing consumer behaviour in market vegetables in Yemen. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59(7), 17-28
Bedin, W. & Moinuddin, M. (2007, mayo). An overview of software as a service in retail [en línea]. Recuperado de http://msdn.microsoft.com/en-us/library/bb507203.aspx
Burke, R.R. (2002). Technology and the customer interface: What consumers want in the physical and virtual store. Journal of the Academy of Marketing Science, 30(4), 411-432
Chen, L.-d., Gillenson, M.L., & Sherrell, D.L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information & Management, 39(8), 705-719
Citrin, A.V., Stem-Jr., D.E., Spangenberg, E.R., & Clark, M.J. (2003). Consumer need for tactile input: An internet retailing challenge. Journal of Business Research, 56(11), 915-922
Cox, J. & Dale, B.G. (2002). Key quality factors in Web site design and use: an examination. International Journal of Quality & Reliability Management, 19(7), 862-888
Jarvenpaa, S.L. & Todd, P.A. (1996). Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1(2), 59-88
Jeyaraj, A., Cecez-Kecmanovic, D., & Mäkeläine, V-P. (2007). E-Grocer Strategies: A Case Study. En ECIS 2007 Proceedings [paper 139]. Recuperado de http://aisel.aisnet.org/ecis2007/139/
Jiménez-Guerrero, J.F., Gázquez-Abad, J.C., Huertas-García, R., & Mondéjar-Jiménez, J.A. (2012). Estimating consumer preferences for extrinsic and intrinsic attributes of vegetables. A study of German consumers. Spanish Journal of Agricultural Research, 10(3), 539-551
Mell, P. & Grance, T. (2011, septiembre). The NIST definition of cloud computing [Recommendations of the National Institute of Standards and Technology - Special Publication 800-145]. Washington D.C.: NIST. Recuperado de http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
Peneau, S., Linke, A., Escher, F., & Nuessli, J. (2009). Freshness of fruits and vegetables: consumer language and perception. British Food Journal, 111(3), 243-256
Perea-y-Monsuwé, T., Dellaert, B.G.C., & De-Ruyter, Ko. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management, 15(1), 102-121
Pollard, J., Kirk, S., & Cade, J. (2002). Factors affecting food choice in relation to fruit and vegetable intake: a review. Nutrition research reviews, 15(2), 373-388
Ramus K. & Nielsen, N.A. (2005). Online grocery retailing: what do consumers think? Internet Research, 15(3), 335-352
Rao, S. (2012). Internet retailers get revved up. Industrial Management, 54 (5), 14-17
Rao, S. Goldsby, T.J., & Iyengar, D. (2009). The marketing and logistics efficacy of online sales channels. International Journal of Physical Distribution & Logistics Management, 39 (2), 106-130
Steele, J. (2001, julio 20). 10 reasons why online grocery shopping is failing [en línea]. Recuperado de http://www.forbes.com/sites/investopedia/2011/07/27/10- reasons-why-online-grocery-shopping-is-failing/
Turner, S. (2013). Benefits and risks of cloud computing. Journal of Technology Research, 4 [en línea]. Recuperado de http://www.aabri.com/manuscripts/131442.pdf
Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model-A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research,8, 41-62
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Publicado
2014-03-30
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Investigación científica y tecnológica
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Esta publicación está licenciada bajo los términos de la licencia CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/deed.es)
