Técnicas de gamificação no turismo, teste de aplicação, Casa Museo Mosquera
DOI:
https://doi.org/10.18046/syt.v13i33.2081Palavras-chave:
Gamification, jogo sério, museu, Android, turismo.Resumo
As Tecnologias da Informação e Comunicação [TIC] aplicadas ao setor turismo são de grande atualidade; a sua capacidade de adicionar elementos interativos promove a formação de novos ambientes nos museus e a sua renovação. Este artigo apresenta a experiência de usar um jogo sério desenvolvido para o Museo Casa Mosquera. A sua implementação a título experimental durante a Semana Santa 2015 mostrou efeitos positivos e deu algumas lições para desenvolvimentos futuros, tais como: Estas aplicações promovem a aprendizagem e recebimento de informações dos visitantes do museu; turistas recomendam a realização deste tipo de aplicações, tanto para outros museus, como outros locais históricos da cidade; as limitantes diminuem a quantidade de pessoas que interagem com a aplicação, não ter instalações Wi-Fi no Museu não permitiu que os usuários mais interessados utilizassem o aplicativo e lessem as etiquetas QR; é aconselhável ter a aplicação em uma loja de aplicativos para facilitar a sua instalação. A aplicação foi muito bem recebida entre os funcionários do museu e os visitantes, dinamizou a visita e a melhorou, tornando-a uma experiência interativa; estas aplicações podem revolucionar a indústria do turismo na medida em que podem escalar para mais cenários, porque também são muito atraentes para os visitantes; O mundo atual e a sua tecnologia são um ambiente ideal para a evolução da aplicação de técnicas de gamification, tanto no turismo, como em outros aspectos da vida cotidiana; Os jogos são uma experiência tecnológica impressionante para todos os públicos e incentivam os visitantes a recomendar os lugares que visitam, graças às boas experiências que representam os ambientes renovados com este tipo de aplicações tecnológicas.Referências
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Amriani, A., Aji, A. F., Utomo, A. Y., & Junus, K. M. (2013, October). An empirical study of gamification impact on e-Learning environment. In Computer Science and Network Technology (ICCSNT), 2013 3rd International Conference on (pp. 265-269). IEEE.
Bonilla, J. (2013). Nuevas tendencias del turismo y las tecnologías de información y las comunicaciones. Turismo y Sociedad, 14, 33-45.
Bouca, M. (2012). Mobile communication, gamification and ludification. In Proceeding of the 16th International Academic MindTrek Conference (pp. 295-301). New York, NY: ACM.
Carroll, J. M., Hoffman, B., Han, K., & Rosson, M. B. (2015). Reviving community networks: hyperlocality and suprathresholding in Web 2.0 designs. Personal and Ubiquitous Computing, 19(2), 477-491.
Minazzi, R. (2015). Social media marketing in tourism and hospitality. Cham, Switzerland: Springer International Publishing.
Carter, M., Downs, J., Nansen, B., Harrop, M., & Gibbs, M. (2014, October). Paradigms of games research in HCI: a review of 10 years of research at CHI. In Proceedings of the first ACM SIGCHI annual symposium on Computer-human interaction in play (pp. 27-36). New York, NY: ACM.
De los Ríos, S., Cabrera-Umpiérrez, M. F., Arredondo, M. T., Páramo, M., Baranski, B., Meis, J., & Del Mar Villafranca, M. (2014). Using augmented reality and social media in mobile applications to engage people on cultural sites. In Lecture Notes in Computer Science: Vol. 8514. Universal Access in Human-Computer Interaction (pp.662-672). Cham, Switzerland: Springer International Publishing.
de Sousa Borges, S., Durelli, V. H., Reis, H. M., & Isotani, S. (2014, March). A systematic mapping on gamification applied to education. In Proceedings of the 29th Annual ACM Symposium on Applied Computing (pp. 216-222). New York, NY: ACM.
Favorskaya, M., Sharma, D., Jain, L. C., & Howlett, R. J. (2015). Advances in smart, multimedia and computer gaming technologies. In Intelligent Systems Reference Library: Vol. 84. Fusion of smart, multimedia and computer gaming technologies (pp. 1-6). Cham, Switzerland: Springer International Publishing.
Garcia-Cabot, A., de-Marcos, L., & Garcia-Lopez, E. (2015). An empirical study on m-learning adaptation: Learning performance and learning contexts. Computers & Education, 82, 450-459.
Giessen, H. W. (2015). Serious games effects: an overview. Procedia-Social and Behavioral Sciences, 174, 2240-2244.
Groh, F. (2012). Gamification: State of the art definition and utilization. In Proceedings of the 4th Seminar on Research Trends in Media Informatics RTMI 2012, (pp.39-46). Ulm, Germany: Ulm University.
Han, D. I., Jung, T., & Gibson, A. (2013). Dublin AR: implementing augmented reality in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 511-523). Cham, Switzerland: Springer International Publishing.
Herbert, B., Charles, D., Moore, A., & Charles, T. (2014, October). An Investigation of Gamification Typologies for Enhancing Learner Motivation. In Interactive Technologies and Games (iTAG), 2014 International Conference on (pp. 71-78). IEEE.
Weber, J. (2014). Gaming and gamification in tourism: 10 ways to make tourism more playful. Best practice report. Digital Tourism Think Tank. Retrieved from: http://thinkdigital.travel/wp-content/uploads/2014/05/Gamification-in-Tourism-Best-Practice.pdf
Kim, B. (2015). Gamification in Education and Libraries. Library Technology Reports, 51(2), 20-28.
Landers, R. N., Bauer, K. N., Callan, R. C., & Armstrong, M. B. (2015). Psychological theory and the gamification of learning. In Gamification in education and business (pp. 165-186). Cham, Switzerland: Springer International Publishing.
Ma, M., Oikonomou, A., & Jain, L. C. (2011). Innovations in serious games for future learning. In Serious games and edutainment applications (pp. 3-7). London, UK: Springer-Verlag.
Manero, B., Torrente, J., Serrano, Á., & Fernández-Manjón, B. (2015). Are serious games working as expected? In Emerging issues in smart learning (pp. 89-96). Berlin-Heidelberg: Springer.
Melero, J., Hernández-Leo, D., & Manatunga, K. (2015). Group-based mobile learning: Do group size and sharing mobile devices matter? Computers in Human Behavior, 44, 377-385.
Minucciani, V. & Garnero, G. (2013). Available and implementable technologies for virtual tourism: a prototypal station project. In Computational Science and Its Applications–ICCSA 2013 (pp. 193-204). Berlin-Heidelberg: Springer.
Oja, M., & Riekki, J. (2012, January). Ubiquitous framework for creating and evaluating persuasive applications and games. In Grid and Pervasive Computing Workshops (pp. 133-140). Berlin-Heidelberg: Springer.
Pace, R. & Dipace, A. (2015). Game-based learning and lifelong learning for tourist operators. In Cultural tourism in a digital Era. First International Conference IACuDiT, Athens, 2014 (pp. 185-199). Cham, Switzerland: Springer International Publishing.
Perez-Valle, A., Aguirrezabal, P., & Sillaurren, S. (2014). Playhist: play and learn history. Learning with a historical game vs an interactive film. In Digital heritage. Progress in cultural heritage: documentation, preservation, and protection (pp. 546-554). Cham, Switzerland: Springer International Publishing.
Ramírez, G.A., Chantre, Á.R., & Delgado, C. (2014). Modelación lógica conceptual de un sistema tecnológico de trazabilidad turística. Ingeniería y Competitividad, 16(1), 83-95.
Sarmenta, L. F. (2012). Tangible and casual NFC-Enabled mobile games. In Pervasive Computing (pp. 361-369). Berlin-Heidelberg: Springer.
Seiffert, J., & Nothhaft, H. (2015). The missing media: The procedural rhetoric of computer games. Public Relations Review, 41(2), 254-263.
Sisarica, A., & Maiden, N. (2013). An emerging model of creative game-based learning. In Serious games development and applications (pp. 254-259). Berlin-Heidelberg: Springer.
Stock, O., Kuflik, T., Zancanaro, M., Goren-Bar, D., Gorfinkel, A., Jbara, S., ... & Kashtan, N. (2014). Design and evaluation of a visitor guide in an active museum. In Language, culture, computation. Computing of the humanities, law, and narratives (pp. 47-71). Berlin-Heidelberg: Springer.
Su, C. H., & Cheng, C. H. (2013). A mobile game-based insect learning system for improving the learning achievements. Procedia-Social and Behavioral Sciences, 103, 42-50.
Tang, J., & Qiu, C. (2015). Research on motivation, experience, satisfaction and behavioral intention of museum tourism: a case of Macau Museum. In Tourism and hospitality development between China and EU (pp. 137-153). Berlin-Heidelberg: Springer.
Unesco (2009). Las procesiones de Semana Santa de Popayán [on-line]. Retrieved from: http://www.unesco.org/culture/ich/index.php?lg=es&pg=00011&RL=00259
Vásquez, C. (1991). Mosquera, Tomas Cipriano de. En C. Calderón [Ed.], Gran enciclopedia de Colombia - Biografías. Bogotá, Colombia: Círculo de Lectores. Disponible en http://www.banrepcultural.org/blaavirtual/biografias/mosqtoma.htm
Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and communication technologies in tourism 2014 (pp. 525-537). Cham, Switzerland: Springer International Publishing.
Amriani, A., Aji, A. F., Utomo, A. Y., & Junus, K. M. (2013, October). An empirical study of gamification impact on e-Learning environment. In Computer Science and Network Technology (ICCSNT), 2013 3rd International Conference on (pp. 265-269). IEEE.
Bonilla, J. (2013). Nuevas tendencias del turismo y las tecnologías de información y las comunicaciones. Turismo y Sociedad, 14, 33-45.
Bouca, M. (2012). Mobile communication, gamification and ludification. In Proceeding of the 16th International Academic MindTrek Conference (pp. 295-301). New York, NY: ACM.
Carroll, J. M., Hoffman, B., Han, K., & Rosson, M. B. (2015). Reviving community networks: hyperlocality and suprathresholding in Web 2.0 designs. Personal and Ubiquitous Computing, 19(2), 477-491.
Minazzi, R. (2015). Social media marketing in tourism and hospitality. Cham, Switzerland: Springer International Publishing.
Carter, M., Downs, J., Nansen, B., Harrop, M., & Gibbs, M. (2014, October). Paradigms of games research in HCI: a review of 10 years of research at CHI. In Proceedings of the first ACM SIGCHI annual symposium on Computer-human interaction in play (pp. 27-36). New York, NY: ACM.
De los Ríos, S., Cabrera-Umpiérrez, M. F., Arredondo, M. T., Páramo, M., Baranski, B., Meis, J., & Del Mar Villafranca, M. (2014). Using augmented reality and social media in mobile applications to engage people on cultural sites. In Lecture Notes in Computer Science: Vol. 8514. Universal Access in Human-Computer Interaction (pp.662-672). Cham, Switzerland: Springer International Publishing.
de Sousa Borges, S., Durelli, V. H., Reis, H. M., & Isotani, S. (2014, March). A systematic mapping on gamification applied to education. In Proceedings of the 29th Annual ACM Symposium on Applied Computing (pp. 216-222). New York, NY: ACM.
Favorskaya, M., Sharma, D., Jain, L. C., & Howlett, R. J. (2015). Advances in smart, multimedia and computer gaming technologies. In Intelligent Systems Reference Library: Vol. 84. Fusion of smart, multimedia and computer gaming technologies (pp. 1-6). Cham, Switzerland: Springer International Publishing.
Garcia-Cabot, A., de-Marcos, L., & Garcia-Lopez, E. (2015). An empirical study on m-learning adaptation: Learning performance and learning contexts. Computers & Education, 82, 450-459.
Giessen, H. W. (2015). Serious games effects: an overview. Procedia-Social and Behavioral Sciences, 174, 2240-2244.
Groh, F. (2012). Gamification: State of the art definition and utilization. In Proceedings of the 4th Seminar on Research Trends in Media Informatics RTMI 2012, (pp.39-46). Ulm, Germany: Ulm University.
Han, D. I., Jung, T., & Gibson, A. (2013). Dublin AR: implementing augmented reality in tourism. In Information and Communication Technologies in Tourism 2014 (pp. 511-523). Cham, Switzerland: Springer International Publishing.
Herbert, B., Charles, D., Moore, A., & Charles, T. (2014, October). An Investigation of Gamification Typologies for Enhancing Learner Motivation. In Interactive Technologies and Games (iTAG), 2014 International Conference on (pp. 71-78). IEEE.
Weber, J. (2014). Gaming and gamification in tourism: 10 ways to make tourism more playful. Best practice report. Digital Tourism Think Tank. Retrieved from: http://thinkdigital.travel/wp-content/uploads/2014/05/Gamification-in-Tourism-Best-Practice.pdf
Kim, B. (2015). Gamification in Education and Libraries. Library Technology Reports, 51(2), 20-28.
Landers, R. N., Bauer, K. N., Callan, R. C., & Armstrong, M. B. (2015). Psychological theory and the gamification of learning. In Gamification in education and business (pp. 165-186). Cham, Switzerland: Springer International Publishing.
Ma, M., Oikonomou, A., & Jain, L. C. (2011). Innovations in serious games for future learning. In Serious games and edutainment applications (pp. 3-7). London, UK: Springer-Verlag.
Manero, B., Torrente, J., Serrano, Á., & Fernández-Manjón, B. (2015). Are serious games working as expected? In Emerging issues in smart learning (pp. 89-96). Berlin-Heidelberg: Springer.
Melero, J., Hernández-Leo, D., & Manatunga, K. (2015). Group-based mobile learning: Do group size and sharing mobile devices matter? Computers in Human Behavior, 44, 377-385.
Minucciani, V. & Garnero, G. (2013). Available and implementable technologies for virtual tourism: a prototypal station project. In Computational Science and Its Applications–ICCSA 2013 (pp. 193-204). Berlin-Heidelberg: Springer.
Oja, M., & Riekki, J. (2012, January). Ubiquitous framework for creating and evaluating persuasive applications and games. In Grid and Pervasive Computing Workshops (pp. 133-140). Berlin-Heidelberg: Springer.
Pace, R. & Dipace, A. (2015). Game-based learning and lifelong learning for tourist operators. In Cultural tourism in a digital Era. First International Conference IACuDiT, Athens, 2014 (pp. 185-199). Cham, Switzerland: Springer International Publishing.
Perez-Valle, A., Aguirrezabal, P., & Sillaurren, S. (2014). Playhist: play and learn history. Learning with a historical game vs an interactive film. In Digital heritage. Progress in cultural heritage: documentation, preservation, and protection (pp. 546-554). Cham, Switzerland: Springer International Publishing.
Ramírez, G.A., Chantre, Á.R., & Delgado, C. (2014). Modelación lógica conceptual de un sistema tecnológico de trazabilidad turística. Ingeniería y Competitividad, 16(1), 83-95.
Sarmenta, L. F. (2012). Tangible and casual NFC-Enabled mobile games. In Pervasive Computing (pp. 361-369). Berlin-Heidelberg: Springer.
Seiffert, J., & Nothhaft, H. (2015). The missing media: The procedural rhetoric of computer games. Public Relations Review, 41(2), 254-263.
Sisarica, A., & Maiden, N. (2013). An emerging model of creative game-based learning. In Serious games development and applications (pp. 254-259). Berlin-Heidelberg: Springer.
Stock, O., Kuflik, T., Zancanaro, M., Goren-Bar, D., Gorfinkel, A., Jbara, S., ... & Kashtan, N. (2014). Design and evaluation of a visitor guide in an active museum. In Language, culture, computation. Computing of the humanities, law, and narratives (pp. 47-71). Berlin-Heidelberg: Springer.
Su, C. H., & Cheng, C. H. (2013). A mobile game-based insect learning system for improving the learning achievements. Procedia-Social and Behavioral Sciences, 103, 42-50.
Tang, J., & Qiu, C. (2015). Research on motivation, experience, satisfaction and behavioral intention of museum tourism: a case of Macau Museum. In Tourism and hospitality development between China and EU (pp. 137-153). Berlin-Heidelberg: Springer.
Unesco (2009). Las procesiones de Semana Santa de Popayán [on-line]. Retrieved from: http://www.unesco.org/culture/ich/index.php?lg=es&pg=00011&RL=00259
Vásquez, C. (1991). Mosquera, Tomas Cipriano de. En C. Calderón [Ed.], Gran enciclopedia de Colombia - Biografías. Bogotá, Colombia: Círculo de Lectores. Disponible en http://www.banrepcultural.org/blaavirtual/biografias/mosqtoma.htm
Xu, F., Weber, J., & Buhalis, D. (2013). Gamification in tourism. In Information and communication technologies in tourism 2014 (pp. 525-537). Cham, Switzerland: Springer International Publishing.
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2015-06-30
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