Sticky Cost Theory in Higher-Profitability Firms in Brazilian Sectors
DOI:
https://doi.org/10.18046/j.estger.2025.177.7502Keywords:
anti-sticky costs, profitability, sticky costsAbstract
The aim of this study was to contrast cost behavior of high-profitability firms with general sector patterns, based on the postulates of sticky costs theory. Using a multiple linear regression model with panel data, information from publicly listed Brazilian firms in cyclical and non-cyclical consumption sectors was analyzed for the period 2022–2024. The contribution of this study lies in examining the presence or absence of asymmetry in cost behavior among more profitable firms. The results showed that, unlike the sector average, firms with higher profitability do not exhibit cost asymmetry. This suggests a reconceptualization of the sticky costs phenomenon as an element for maximizing performance, as well as the factors that essentially must be managed by decision-makers to avoid exposure to such asymmetric behavior.
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