How to read where there are reading machines. A context for content production and distribution mediated by search engines on the web
DOI:
https://doi.org/10.18046/recs.i45.%25xKeywords:
Search Engines, Digital Literacy, Techno Scientific Literacy, Pagerank and RankBrain, Search Engine OptimizationAbstract
Search engines (SEs), and their PageRank and RankBrain algorithms, act as mediators between texts, their providers, and their readers in the web space. The aim of this article is to contribute to the construction of a context for the production and distribution of such texts in a specific and prominent space: the web whose particularities are not necessarily addressed when discussing digital literacy. Building such contexts, from the creation of texts to their reading, is a transdisciplinary method used in this article to identify the effects of MB mediation on the ability to interpret these contents. The contexts described evidence, among other effects, the opacity of search technologies, the biases present in the results and the visibility they achieve thanks to specific writing techniques.
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